Innovex Golf Balls: The one item all golfers buy over and over again is golf balls, so finding the right one for your game should be a decision you take seriously – your choice will not only have an effect on your score but also your wallet. Therefore, unless you have P-Diddy money, price ends up figuring into the equation. Enter Innovex.

Innovex offers two varieties of balls, the 3 piece suryln cover on the e-motion (around $20/dozen), and the softer urethane covered v-motion (around $35/dozen). While Innovex has only been around since 2006 they are connected to the Rife putter folks so you know they understand the game. As a bonus, Innovex prices are lower than the big names’ comparable balls.

Generally I put balls into three rough categories: the rocks that are hard and tend to go far with little to no touch around the greens, the balls that are less hard and have some touch around the greens, and the top-of-the-line balls that are long and straight and will check back if you have some technique around the greens.

The Innovex balls are surprisingly hard to pigeonhole into one of these categories but overall I was very pleased with how they performed. I found them both to be long and straight off the driver, with the e-motion being even more so. With my irons, both felt really good with the v-motion having a softer feel, and more grab on the greens when chipping. While neither checked quite as much as my Calloway Tour i(z), the v-motion has more than enough bite for the courses I play.

Even though I did not perform any “scientific tests”, I played the v-motion right alongside my Callaway Tour i(z) and Pro V1x , and did not see any loss of performance . . . so at $15 less per dozen, the v-motion is an excellent high end ball.

As for the e-motion, most golfers will find it a great value for outstanding performance. The reality is that any mid to high handicapper is just throwing money away with a $40/dozen ball. On the other hand, being too frugal and settling for the bargain value rock is also compromising too much performance. This is where the e-motion is a great fit. At $20 per dozen, you get a high quality 3 piece ball that will perform but not break your heart when you honk it into the woods.

Three Guys take: Innovex delivers on performance and the price point is below market – it’s a buy!

You can learn more on the Innovex website.