I love the idea of making superior products designed for mundane tasks. Take for example the razor. There are a million razors that work just fine, but when you put your hands on a weighty shiny chrome-handled razor you feel like a king. Even better you can have such elegance without a huge price tag, because in the end it is just a razor. With limited opportunities to treat yourself like royalty, I am a big fan of finding the little things in life to make such a statement.