The greatest golfers have always been described as artists. While technique is a requirement, it is the vision to see shots most could never imagine that has separated the great from the good. Whether it is Phil’s flop shot or Bubba’s 90 yard hook to secure the Masters, we marvel at the artistry of the game. The same holds true for golf equipment and accessories. Beyond technical excellence, it is the artistic vision that moves a product from good to exceptional
When it comes to headcovers, I am on the record stating that 99.9% of big brand headcovers are awful. Not only do they look horrible, they are not even that functional. On the other hand, for two years, I have admired from afar the Seamus headcovers. But until this winter, I never been fortunate enough to see them in person. In January, I picked out three headcovers from the growing Seamus pattern selection. Over the course of the spring, the headcovers have become a staple in my bag, and frankly, I do not see them ever leaving.
Founded by husband and wife team, Megan and Akbar Chisti, Seamus is truly and family-owned and run business. The unique perspectives both individuals bring to the table have helped to make the company one of the most respected small golf accessory companies around. Proof to this point is the fact that Bandon Dunes, along with a number of other prestigious golf courses, carry Seamus in their Pro Shop.
Over the years of writing for Three Guys Golf, I have found that every company has its own vibe and that beyond the actual products, it is that vibe that plays a huge role in how I end up feeling about the company. Now, with huge multi-million dollar behemoths like TaylorMade, that vibe is created in a marketing department by folks who measure trends and focus groups; with small companies the vibe is genuine and is a direct reflection on the owners of the company.
The Seamus vibe is one of tradition, honesty, and appreciation for beauty. Everything Seamus creates harkens to Megan and Akbar’s artistic values and background. Even their trade show booth, which was handmade using old boards and decorated with vintage clubs, signals the Northwest origins of the brand.
None of this is surprising once you speak with Megan or Akbar who are both soft spoken, kind, and insightful, which is a welcome change to the too often “over the top” personalities of the golf world. To me, it is the rare blend of craft, passion and vision that has been as big a factor in Seamus’s success as the product itself.
So what is it about the Seamus headcovers that has garnered such widespread praise? In my opinion, the beauty of Seamus headcovers is two-fold:
First, the selection of woolen patterns is so rooted in the origins of the game. Tartans and plaids from the old country run throughout the collection, many of which are Clan specific. Being a southerner, I don’t know too much about tweeds and other woolen fabrics, but browsing thought the Seamus site, you will find a mutitude of color selections that range from blues to reds to browns. I think it is the combination of color selection and fabric that is at the heart of their essence. So finding a single headcover you love is easy, but perhaps more difficult is trying to envision how different patterns will look next to each other. Fortunatley, I have found that it is hard to go wrong as the mere fact that the fabric and construction is the same means they all look great together.
In addition to the visional beauty of Seamus, the construction of the headcovers is outstanding. Nearly all of the headcovers are made from wool, which holds up incredibly well and tends to repel dirt. On the inside, you will find soft fleece which protects the clubs as well as makes it super easy to get the clubs in and out. Plus, the contrasting color and texture adds to the beauty.
You will note that the headcovers do not have a sock attached and are actually relatively short. While you might think this would lead to the headcovers falling off, this is not at all the case. Part of the reason why they stay on so well is because (in the case of the driver headcover) there is a hidden elastic band sewn inside near the top. Frankly, it is an ingenious little detail as it goes unseen but not unnoticed. Again, I think it goes back to the attention to detail that flows throughout the company. From a durability standpoint, I have been regularly using the Seamus headcovers for 4 months and they look just as good as the day I got them and I expect to keep them for many years.
Beyond the headcovers, Seamus is now branching out to other products including neckwear, wood iPhone cases, pitch repair tools and ball markers. While I cannot personally speak to all of those items, I can say that the ball marker is one of my favorites. I am a bit of a ball marker snob and only use ones that are hand made or one of a kind. I just feel like it is a great opportunity to show individuality and for the most part they do not cost very much. The Seamus ball marker is hardly flashy, but the hand pounded metal has a great weight and size.
I will end this post much the same way I have ended other headcover reviews. Every few years you go out and buy a new driver or fairway wood and for a brief moment in time they are your best friends. Inevitably, you grow weary and the love fades. Soon enough you are on the free market for the next stick to help your game.
Fortunately, this scenario does not have to hold true for many of the other items in your golf bag. Finding a set of headcovers is such an example. Since quality headcovers like Seamus will last for years and years, the actual investment becomes quite small given the amount of use they will get. If you are like the vast majority of golfers who are still toting around the stock headcovers, it is high time you take the plunge.
Check out all of the Seamus headcovers and accessories on the Seamus website.