The Secret Behind LoudMouth Golf
About a year ago I got my first pair of Loudmouth shorts and to be honest I was not exactly thrilled about the whole idea. Sure, I had seen John Daly saunter up and down the fairways in every crazy pattern imaginable but not for one second did I have any desire to follow in those footprints.
As it turned out, I was doomed to learn another lesson in “be careful what you wish for”. Not in a million years did I think Loudmouth would actually send gear to our fledgling blog. Perhaps this gesture should have been my first clue that style was not the only thing unique about LoudMouth Golf.
Since it was mid-December when I received the Disco Ball shorts, I had to wait nearly a month for a freak warm day before I actually got the chance to take them out for a real test drive. I even convinced Wade, my blogger in crime, to join me in our grand experiment (Matt was conveniently unavailable that day)
Now I won’t lie and tell you that Wade is a full-fledged Loudmouth convert, but I suspect he secretly still wears his “Torry Lines” shorts when no one is around. The fact is wearing Loudmouth brings a whole new level of interaction that most golfers never get to experience. When you walk into the clubhouse donning “Captain Thunderbolt, DogWood or Shagadelic Black” you will not be permitted to quietly pay your greens fees and head to the first tee. Nope, you get to field a whole bunch of questions about where you got those shorts and if the carnival knows you have gone AWOL.
And it won’t end there. Nope, you get to you hear people shout from across the fairway: “cool shorts”, “does your wife know you stole her drapes?” and (true story) “can I buy those from you?”
But here is the the secret ingredient that allows you to deflect all of the lame jokes . . .envy. I firmly believe that what is really being said is “I wish I had the guts to wear those”. Plus the fact is that Loudmouth pants and shirts are really well made and fit twice as well as the junk your buddies buy off the sale rack at Dick’s Sporting Goods.
Now 12 months later I am here to say that Loudmouth wins. They win for sticking with it when they were being called a joke. They win for making golf more fun. They win for creating conversation and adding levity to a game that is too often overly serious. They win because they understand how to connect and interact with their customers. They win because they have built a legion of fans who are instantly recognized from afar.
While I am a long way from keeping up with Loudmouth CEO Larry Jackson who wears LoudMouth 7 days a week 365 days a year, I am proud to be a card carrying member of the LoudMouth movement. And guess what, I am hardly alone as LoudMouth is being worn by hackers, pros, celebrities and even the US Olympic beach volley ball team. Yup, like it or not, LoudMouth is winning.